Let's

Let's

meet

meet

your

your

future

future

teammate!

teammate!

Let's
Let's
meet
meet
your
your
future
future
teammate!
teammate!

Santa Clara

|

10:34 PM

I am Aish

I am Aish

I am Aish

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d

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F

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Designer

Designer

Designer

I design clarity from complexity—transforming intricate technologies and products into intuitive, actionable, and empowering experiences.

I design clarity from complexity—transforming intricate technologies and products into intuitive, actionable, and empowering experiences.

I design clarity from complexity—transforming intricate technologies and products into intuitive, actionable, and empowering experiences.

Santa Clara

|

10:34 PM

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ABOUT

For over 7 years, I've designed and led end-to-end experiences that serve not just users—but customers, employees, and businesses alike.

For over 7 years, I've designed and led end-to-end experiences that serve not just users—but customers, employees, and businesses alike.

For over 7 years, I've designed and led end-to-end experiences that serve not just users—but customers, employees, and businesses alike.

Based in the San Francisco Bay Area, I've worked across the full spectrum—from fast-moving startups to global enterprises—delivering design solutions that scale, adapt, and drive measurable impact.

Based in the San Francisco Bay Area, I've worked across the full spectrum—from fast-moving startups to global enterprises—delivering design solutions that scale, adapt, and drive measurable impact.

Based in the San Francisco Bay Area, I've worked across the full spectrum—from fast-moving startups to global enterprises—delivering design solutions that scale, adapt, and drive measurable impact.

My experience spans diverse industries, including AI, Data Center and Network Technologies, Supply Chain Management, Contract Lifecycle Management, and more.

My experience spans diverse industries, including AI, Data Center and Network Technologies, Supply Chain Management, Contract Lifecycle Management, and more.

My experience spans diverse industries, including AI, Data Center and Network Technologies, Supply Chain Management, Contract Lifecycle Management, and more.

Whether it's streamlining enterprise workflows, shaping AI-driven interfaces, or improving user adoption, I bring a systems-thinking mindset and human-centered approach to every challenge.

Whether it's streamlining enterprise workflows, shaping AI-driven interfaces, or improving user adoption, I bring a systems-thinking mindset and human-centered approach to every challenge.

Whether it's streamlining enterprise workflows, shaping AI-driven interfaces, or improving user adoption, I bring a systems-thinking mindset and human-centered approach to every challenge.

I believe great design should feel simple—and that simplicity is the result of carefully balancing user needs, business goals, functional requirements, and technical constraints. That's where I thrive.

I believe great design should feel simple—and that simplicity is the result of carefully balancing user needs, business goals, functional requirements, and technical constraints. That's where I thrive.

I believe great design should feel simple—and that simplicity is the result of carefully balancing user needs, business goals, functional requirements, and technical constraints. That's where I thrive.

Spoiler alert... here’s the secret sauce behind the impact!

Spoiler alert... here’s the secret sauce behind the impact!

Spoiler alert... here’s the secret sauce behind the impact!

01
User-Centered Design

Every decision starts with the user—prioritizing usability, accessibility, and intuitive interactions to craft experiences that resonate and endure.

02
Customer–Employee–Business Experiences

Designing for the full ecosystem—balancing customer needs, employee workflows, and business goals to drive holistic, measurable impact.

03
Product Strategy

Shaping product vision, aligning cross-functional direction, and setting well-defined, actionable goals—both short-term and long-term.

04
0→1 Product Design

Leading the product journey from first sketch to launch—translating vision into value through thoughtful, end-to-end design execution.

05
Future-Ready & Scalable

Building adaptable systems that scale with teams and technology—ensuring consistency while evolving with brand, business, and the market shifts.

06
Enterprise Design Thinking & Advocacy

Positioning design as a strategic force—championing alignment, securing executive buy-in, and driving continuous innovation at every level of the organization.

07
Internal Communication & Team Branding

Fostering a strong design culture, meaningful visibility, and team connection through purposeful storytelling and collaborative engagement.

08
Industry Best Practices

Applying proven methods with a keen eye on the future—bridging timeless principles with modern standards and emerging industry trends and patterns.

Don’t just take my word for it… take theirs!

Don’t just take my word for it… take theirs!

Don’t just take my word for it… take theirs!

EXPERIENCE

The journey unfolded… so I designed it!

Equinix | Showreel | Image 1
Sep 2022 — Dec 2024
Senior UX Designer

Spearheaded the design of enterprise-scale, end-to-end experiences across AI, data center operations, and internal tools—delivering scalable, user-centered solutions that enhanced employee productivity, streamlined operations, and fostered cross-functional engagement.

B2B

Enterprise IaaS

Cloud

GenAI

Quote-to-Cash

Data Center Ops

Equinix | Showreel | Image 1
Blue Yonder | Showreel | Image 1
Jul 2020 — Sep 2022
Senior UX Designer

Led the design of developer tools, supply chain management platforms, and internal applications—crafting cohesive, high-impact experiences that accelerated onboarding, boosted product adoption, and strengthened executive alignment around UX strategy.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Supply Chain Management

Blue Yonder | Showreel | Image 1
Birdeye | Showreel | Image 1
Feb 2020 — Apr 2020
Product Designer

Drove early research and design for the new Referrals product—partnering with Product and Customer Success to shape a focused MVP grounded in user needs and business goals.

B2B

SMB SaaS

CX

Reputation Management

Marketing Automation

Birdeye | Showreel | Image 1
Session AI | Showreel | Image 1
Mar 2019 — Feb 2020
Founding Designer

Steered the end-to-end redesign of the foundational product suite—shaping intuitive, enterprise-grade experiences across the intelligent customer engagement platform, campaign management, and analytics dashboards. Championed systems design, product strategy, and cross-functional collaboration to improve usability, deliver measurable business value, and fuel pipeline momentum with Fortune 500 clients.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Predictive Intelligence

Session AI | Showreel | Image 1
ModelN | Showreel | Image 1
Feb 2017 — Aug 2017
UX Designer
Intern

Conducted a user research initiative during the annual RainMaker event—translating insights into UX enhancements for the Life Cycle and Browse Catalogue features, streamlining user navigation.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

Revenue Management

ModelN | Showreel | Image 1
Apttus | Showreel | Image 1
Jun 2016 — Aug 2016
UX Designer
Intern

Created core user personas through interviews, journey mapping, and collaborative workshops—embedding end-user insights, product strategy, and business requirements into Apttus' UX playbook.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

CPQ

CLM

Apttus | Showreel | Image 1
RIT | Showreel | Image 1
Aug 2015 — May 2018
Master of Science
Human-Computer Interaction

Developed deep expertise in user-centered design, usability testing, prototyping, and mixed-methods research. Collaborated with interdisciplinary teams to design accessible, inclusive, and engaging digital experiences. Applied a multidisciplinary approach—integrating psychology, design, and technology—to solve complex UX challenges across diverse platforms.

UCD

Research Methods

Interaction Design

Web Design

Mobile Design

RIT | Showreel | Image 1
USA
India
EXPERIENCE

The journey unfolded… so I designed it!

Equinix | Showreel | Image 1
Sep 2022 — Dec 2024
Senior UX Designer

Spearheaded the design of enterprise-scale, end-to-end experiences across AI, data center operations, and internal tools—delivering scalable, user-centered solutions that enhanced employee productivity, streamlined operations, and fostered cross-functional engagement.

B2B

Enterprise IaaS

Cloud

GenAI

Quote-to-Cash

Data Center Ops

Equinix | Showreel | Image 1
Blue Yonder | Showreel | Image 1
Jul 2020 — Sep 2022
Senior UX Designer

Led the design of developer tools, supply chain management platforms, and internal applications—crafting cohesive, high-impact experiences that accelerated onboarding, boosted product adoption, and strengthened executive alignment around UX strategy.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Supply Chain Management

Blue Yonder | Showreel | Image 1
Birdeye | Showreel | Image 1
Feb 2020 — Apr 2020
Product Designer

Drove early research and design for the new Referrals product—partnering with Product and Customer Success to shape a focused MVP grounded in user needs and business goals.

B2B

SMB SaaS

CX

Reputation Management

Marketing Automation

Birdeye | Showreel | Image 1
Session AI | Showreel | Image 1
Mar 2019 — Feb 2020
Founding Designer

Steered the end-to-end redesign of the foundational product suite—shaping intuitive, enterprise-grade experiences across the intelligent customer engagement platform, campaign management, and analytics dashboards. Championed systems design, product strategy, and cross-functional collaboration to improve usability, deliver measurable business value, and fuel pipeline momentum with Fortune 500 clients.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Predictive Intelligence

Session AI | Showreel | Image 1
ModelN | Showreel | Image 1
Feb 2017 — Aug 2017
UX Designer
Intern

Conducted user research during the annual RainMaker event—translating insights into UX enhancements for the Life Cycle and Browse Catalogue features, streamlining user navigation.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

Revenue Management

ModelN | Showreel | Image 1
Apttus | Showreel | Image 1
Jun 2016 — Aug 2016
UX Designer
Intern

Created core user personas through interviews, journey mapping, and collaborative workshops—embedding end-user insights, product strategy, and business goals into Apttus' UX playbook.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

CPQ

CLM

Apttus | Showreel | Image 1
RIT | Showreel | Image 1
Aug 2015 — May 2018
MS
Human-Computer Interaction

Developed deep expertise in user-centered design, usability testing, prototyping, and mixed-methods research. Collaborated with interdisciplinary teams to design accessible, inclusive, and engaging digital experiences. Applied a multidisciplinary approach—integrating psychology, design, and technology—to solve complex UX challenges across diverse platforms.

UCD

Research Methods

Interaction Design

Web Design

Mobile Design

RIT | Showreel | Image 1
USA
India
EXPERIENCE

The journey unfolded… so I designed it!

Equinix | Showreel | Image 1
Sep 2022 — Dec 2024
Senior UX Designer

Spearheaded the design of enterprise-scale, end-to-end experiences across AI, data center operations, and internal tools—delivering scalable, user-centered solutions that enhanced employee productivity, streamlined operations, and fostered cross-functional engagement.

B2B

Enterprise IaaS

Cloud

GenAI

Quote-to-Cash

Data Center Ops

Equinix | Showreel | Image 1
Blue Yonder | Showreel | Image 1
Jul 2020 — Sep 2022
Senior UX Designer

Led the research and design of developer tools, supply chain management platforms, and internal applications—crafting cohesive, high-impact experiences that accelerated onboarding, boosted product adoption, and strengthened executive alignment around UX strategy.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Supply Chain Management

Blue Yonder | Showreel | Image 1
Birdeye | Showreel | Image 1
Feb 2020 — Apr 2020
Product Designer

Drove early research and design for the new Referrals product—partnering with Product and Customer Success to shape a focused MVP grounded in user needs and business goals.

B2B

SMB SaaS

CX

Reputation Management

Marketing Automation

Birdeye | Showreel | Image 1
Session AI | Showreel | Image 1
Mar 2019 — Feb 2020
Founding Designer

Steered the end-to-end redesign of the foundational product suite—shaping intuitive, enterprise-grade experiences across the intelligent customer engagement platform, campaign management, and analytics dashboards. Championed systems design, product strategy, and cross-functional collaboration to improve usability, deliver measurable business value, and fuel pipeline momentum with Fortune 500 clients.

B2B / B2C

Enterprise SaaS

Cloud

AI / ML

Predictive Intelligence

Session AI | Showreel | Image 1
ModelN | Showreel | Image 1
Feb 2017 — Aug 2017
UX Designer
Intern

Conducted user research during the annual RainMaker event—translating insights into UX enhancements for the Life Cycle and Browse Catalogue features, streamlining user navigation.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

Revenue Management

ModelN | Showreel | Image 1
Apttus | Showreel | Image 1
Jun 2016 — Aug 2016
UX Designer
Intern

Created core user personas through interviews, journey mapping, and collaborative workshops—embedding user insights, product strategy, and business goals in Apttus' UX playbook.

B2B

Enterprise SaaS

Cloud

Quote-to-Cash

CPQ

CLM

Apttus | Showreel | Image 1
RIT | Showreel | Image 1
Aug 2015 — May 2018
MS
HCI

Developed deep expertise in user-centered design, usability testing, prototyping, and mixed-methods research. Collaborated with interdisciplinary teams to design accessible, inclusive, and engaging digital experiences. Applied a multidisciplinary approach—integrating psychology, design, and technology—to solve complex UX challenges across diverse platforms.

UCD

Research Methods

Interaction Design

Web Design

Mobile Design

RIT | Showreel | Image 1
USA
India
MOODBOARD

This year’s moodboard… concerts, carry-ons, and creative detours!

Post Malone
The BIG A** Stadium Tour
Oracle Park, San Francisco
Tue, Jul 01, 2025
06:30 PM

Section

Club Level 223

Row

D

Seat

3

Post Malone
The Weeknd
After Hours Til Dawn Tour
Levi's Stadium, Santa Clara
Tue, Jul 09, 2025
07:00 PM

Section

103

Row

16

Seat

23

The Weeknd
The Lumineers
The Automatic World Tour
Chase Center, San Francisco
Tue, Aug 05, 2025
07:30 PM

Section

-

Row

-

Seat

-

The Lumineers
Benson Boone
American Heart World Tour
Chase Center, San Francisco
Wed, Oct 01, 2025
08:00 PM

Section

-

Row

-

Seat

-

Benson Boone
Yosemite National Park, California
Balloon Museum | EmotionAir • San Francisco, California
Sensorio • Paso Robles, California
Grand Canyon National Park, Arizona
MOODBOARD

This year’s moodboard… concerts, carry-ons, and creative detours!

Post Malone
The BIG A** Stadium Tour
Oracle Park, San Francisco
Tue, Jul 01, 2025
06:30 PM

Section

Club Level 223

Row

D

Seat

3

Post Malone
The Weeknd
After Hours Til Dawn Tour
Levi's Stadium, Santa Clara
Tue, Jul 09, 2025
07:00 PM

Section

103

Row

16

Seat

23

The Weeknd
The Lumineers
The Automatic World Tour
Chase Center, San Francisco
Tue, Aug 05, 2025
07:30 PM

Section

-

Row

-

Seat

-

The Lumineers
Benson Boone
American Heart World Tour
Chase Center, San Francisco
Wed, Oct 01, 2025
08:00 PM

Section

-

Row

-

Seat

-

Benson Boone
Yosemite National Park, California
Balloon Museum | EmotionAir • San Francisco, California
Sensorio • Paso Robles, California
Grand Canyon National Park, Arizona
MOODBOARD

This year’s moodboard… concerts, carry-ons, and creative detours!

Post Malone
The BIG A** Stadium Tour
Oracle Park, San Francisco
Tue, Jul 01, 2025
06:30 PM

Section

Club Level 223

Row

D

Seat

3

Post Malone
The Weeknd
After Hours Til Dawn Tour
Levi's Stadium, Santa Clara
Tue, Jul 09, 2025
07:00 PM

Section

103

Row

16

Seat

23

The Weeknd
The Lumineers
The Automatic World Tour
Chase Center, San Francisco
Tue, Aug 05, 2025
07:30 PM

Section

-

Row

-

Seat

-

The Lumineers
Benson Boone
American Heart World Tour
Chase Center, San Francisco
Wed, Oct 01, 2025
08:00 PM

Section

-

Row

-

Seat

-

Benson Boone
Yosemite National Park, California
Balloon Museum | EmotionAir • San Francisco, California
Sensorio • Paso Robles, California
Grand Canyon National Park, Arizona